The significance and role of mascot design for corporate brand building

  Corporate mascots can also be said to be commercial mascots. They refer to things that are friendly and have special spiritual connotations in order to strengthen their own business philosophy, establish a good identification image in market competition, and highlight the personality characteristics of the product. Commercial mascots are subjective and can play a role in conveying business philosophy and increasing the accumulation of intangible assets of the enterprise.

　　At present, with the increasing fierce market competition, the role of corporate mascots is unique and important. First, corporate mascot design is the brand's totem, another manifestation of brand logo design, and the incarnation and symbol of corporate brand. Therefore, mascots should reflect the concept and essence of beverage brands, not only "similar in form" but also "similar in spirit".

　　The significance and role of mascot design for corporate brand building:

　　1. First of all, as a carrier of corporate culture, the personality image of the mascot is conducive to demonstrating the corporate spirit, enhancing the internal cohesion and combat effectiveness of the enterprise, and establishing harmonious corporate relations;

　　2. As the "spokesperson" of corporate image, the mascot undertakes the important task of communicating with the public and promoting corporate philosophy, which is conducive to improving the company's social awareness and reputation;

　　3. As an important carrier of corporate brand promotion, it can use its accumulated positive energy to provide subtle support for corporate market development, so that companies can occupy a favorable position in market competition.

　　Starting from the perspective of brand strategy, pay attention to market segmentation, integrate cartoon images into brand strategy, and through comprehensive integration services from concept, design to implementation, virtual images can play a special role in real business operations, narrow the distance with the target object, enhance the vitality of the enterprise/brand, promote in-depth communication, and make the enterprise/brand more attractive and more loved by people.

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